The Gaming Giant Hires Popular Battle Royale Lead to Boost Troubled Action Game Project Ethos
The renowned publisher has secured Ben Brinkman from the creators of Apex Legends to oversee the development team at their internal studio, which is currently developing the anticipated third-person action-packed title known as this innovative game.
Leadership Transition Follows Lukewarm Feedback
The new appointee assumes the role of studio head at the development studio following the dismissal of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's disappointing early showing last fall.
Recently, the company's top executive David Ismailer updated employees about this organizational change through an internal memo, which stressed that early feedback sessions had revealed the necessity for a distinct direction.
Ismailer noted that the developers is now overhauling Project Ethos with a refreshed vision, aiming to address gamer demands.
A Pattern of Key Acquisitions
This announcement echoes a similar step taken by 2K Games in the summer, when they recruited Rod Fergusson from Blizzard to contribute to the beloved franchise development group.
Below is the full text from Ismailer's announcement:
Hello Everyone—
I understand you all just wrapped up your gathering - I trust you’re as thrilled as I am with the recent updates. Last time I shared you all a message, I stated the following: “I believe in this group. You all are some of the most dedicated and innovative designers we have had the chance to collaborate with - and we’re eager for that collaboration to endure.”
Through your commitment and adaptability, especially over the past twelve months, you repeatedly show that.
The community feedback from last autumn’s the game playtest was enlightening. It validated the promise of a action-packed game but indicated we still had work to do. It revealed the requirement for a more distinct brand.
The progress is encouraging to see how far you’ve progressed. You accepted the input to heart and overhauled Project ETHOS with a refreshed direction - one that’s poised to deliver on its potential to our fans.
The belief in Project ETHOS increases every day. To boost the outstanding advancement you’ve made, It is a pleasure to announce Ben Brinkman as the new Studio Head of 31st Union. After several months of talks, Ben comes aboard us on next week.
His management and experience in the competitive gaming field is considerable, having dedicated the past decade and a half developing and leading some of the most recognizable titles in gaming, including Call of Duty: Black Ops, and more recently, Apex Legends.
Let’s together in welcoming him soon. We are all eager to persist seeing the progress of the game in the time to follow.
David
Background of the Incoming Leader
The appointee currently serves in the role of executive producer and production lead at the renowned studio for their flagship title. Brinkman earlier worked at Treyarch and Activision in multiple production roles on the iconic franchise series, and, earlier in his career, had periods at other industry leaders.
Title Information and Vision
The upcoming game was announced in last year alongside a early access event. Then, the developers presented the game as a "free-to-play, third-person perspective roguelike hero shooter and an thrilling step forward on the genre."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to match your preferred approach," the official summary reads. "Take on the competition with new abilities, challenges, and obstacles that shift every session. Do you withdraw carefully with your hard-earned loot? Alternatively go big, risk it all, and trust your squad can earn top ranking? The choice is in your hands."
Project Ethos has not yet received an confirmed debut schedule or supported systems, but players can look forward to additional details as production advances.